Case studies

How songs become
movements

A closer look at the creator campaigns our team at Soundtik ran for major artists and labels: over 120M views, a Billboard #1, and the same playbook that now powers every AiSongPromo campaign.

Shaboozey: A Bar Song (Tipsy) music promotion case study
Country

Shaboozey

A Bar Song (Tipsy)

We leaned into the party energy with a 'Whiskey shot' creator challenge as the anthem topped the charts.

#1

US Billboard Hot 100

1M+

TikTok views

Chappell Roan: Good Luck, Babe! music promotion case study
Pop

Chappell Roan

Good Luck, Babe!

We fueled the track's momentum across three major UGC platforms at once, coordinating 95 creators on TikTok, Instagram and YouTube in synchronized waves as the song climbed the charts.

16M

views across platforms

95

creators activated

3

platforms at once

Olivia Rodrigo: GUTS music promotion case study
Pop rock

Olivia Rodrigo

GUTS

We ran the creator strategy across the whole album, staying agile across multiple tracks to help it hit #1.

25M+

total views

70+

creators

Lana Del Rey: Say Yes to Heaven music promotion case study
Alt pop

Lana Del Rey

Say Yes to Heaven

As the fandom clamored for a release, we activated stans and broadened the fan-base ahead of the surprise drop.

12M+

total views

34

creators

PinkPantheress: Boy's a Liar music promotion case study
Pop

PinkPantheress

Boy's a Liar

Working with Warner Records, we built a creator strategy that carried this genre-blending track far beyond its core fanbase.

21M+

views

11%

engagement rate

Myke Towers ft. Bad Bunny: ADIVINO music promotion case study
Reggaeton

Myke Towers ft. Bad Bunny

ADIVINO

Leaning into the track's cultural moment, tailored Instagram content spread awareness across LATAM and the US.

Top 10

in 5 Billboard charts

9.3M

views

Ice Spice × Nicki Minaj: Princess Diana music promotion case study
Hip-hop

Ice Spice × Nicki Minaj

Princess Diana

An Instagram community-engagement campaign that drove millions of views and a big lift in total creations.

8.7M+

views

21K+

new creations

CMAT: Take a Sexy Picture of Me music promotion case study
Pop

CMAT

Take a Sexy Picture of Me

Smart territory splits and layered creator waves drove global impact for one of pop's sharpest new voices.

15M

views

Global

territory rollout

Bad Gyal: Official fan page music promotion case study
Fan page growth

Bad Gyal

Official fan page

A dedicated fan page grew from zero to the go-to hub for one of Spain's most influential artists in five months.

15M+

views

36K

followers gained

Your song could be next.

The same creator playbook now powers every independent artist campaign on AiSongPromo.

Promote my song